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Customer Stories
How a major player in mobility commits to decarbonization through expert carbon measurement and fine modeling of an action plan
307ktCO2e
GHG emissions in 2021 for all emission scopes.
-30%
Target to reduce direct and indirect GHG emissions by 2030.
22
The number of group subsidiaries analyzed. 17 sales subsidiaries and 5 support subsidiaries.
the company
Long-standing distributor of mobility products and services in overseas France
The Citadelle group is a mobility operator and a major player in the retail and vehicle distribution landscape in the French overseas territories. The group, which employs over 600 people, owns several companies specializing in automotive retailing in Martinique, Guadeloupe, French Guiana, Mayotte and Reunion Island.
The company's activities include the sale and rental of new and used vehicles, both in physical stores and online, the sale of tires and spare parts and, more recently, the launch of shared mobility services.
The group represents and distributes brands such as Suzuki, Toyota, Citroën, Audi, Volkswagen, Seat and Hyundai in its territories. The Group is responsible for the marketing strategy, positioning and pricing of the brands it represents.
The company's activities include the sale and rental of new and used vehicles, both in physical stores and online, the sale of tires and spare parts and, more recently, the launch of shared mobility services.
The group represents and distributes brands such as Suzuki, Toyota, Citroën, Audi, Volkswagen, Seat and Hyundai in its territories. The Group is responsible for the marketing strategy, positioning and pricing of the brands it represents.
the context
Rising to the challenge of transition in a highly emissive business sector
The Citadelle Group has always striven to support the dynamism of the French overseas territories and to play a role in their economic and social development. As an automotive distributor and mobility operator, the Group has long been aware that its business has a significant impact on the environment, particularly through its high contribution to greenhouse gas emissions.
As part of its strategy of transition, adaptation and anticipation of climate risks, Citadelle's management wanted to fully commit to a transparent approach to its impact and to the deployment of actions to limit its negative impacts as much as possible.
In this context, the Citadelle group wanted to be supported in :
As part of its strategy of transition, adaptation and anticipation of climate risks, Citadelle's management wanted to fully commit to a transparent approach to its impact and to the deployment of actions to limit its negative impacts as much as possible.
In this context, the Citadelle group wanted to be supported in :
Acquire the ability to measure its carbon footprint across all emissions scopes with a high degree of accuracy, despite the diversity of its retail activities.
Carry out this measurement on an annual basis in order to monitor its footprint over the long term, and internalize as many skills as possible in order to repeat the exercise independently after the first measurement.
To be able to analyze emissions in detail, by item and by scope, in order to compare changes in emissions items and track progress and any regression over time.
Be able to model a concrete action plan to commit, without pretense, to a credible emissions reduction trajectory, and to monitor this trajectory over time.
TENNAXIA expertise
A precise carbon measurement on which to base a concrete action plan
Tennaxia supported the Citadelle group's teams in carrying out their complete scope 1, 2 and 3 carbon accounting for the year 2021, while providing them with the necessary methodological knowledge enabling them today to carry out their annual carbon footprint measurement in complete autonomy on the Tennaxia platform.
In order to obtain the most accurate scope 3 measurement possible, the Tennaxia teams provided the necessary level of expertise for calculating the carbon footprint associated with vehicles, with the greatest possible granularity provided for taking into account different fuel types and vehicle segments.
Tennaxia also enabled the Citadelle group to model a catalog of emission reduction actions, as well as different reduction trajectories by perimeter (country, brand, activity, etc.). The platform's interfaces enable teams to visualize the potential impact of the actions they choose to include in their action plan, based on their carbon footprint, which will be reviewed annually. Modelling the carbon impact of action levers enables teams to prioritize their strategy in an informed way, in order to maximize the positive impact of their climate strategy.
In order to obtain the most accurate scope 3 measurement possible, the Tennaxia teams provided the necessary level of expertise for calculating the carbon footprint associated with vehicles, with the greatest possible granularity provided for taking into account different fuel types and vehicle segments.
Tennaxia also enabled the Citadelle group to model a catalog of emission reduction actions, as well as different reduction trajectories by perimeter (country, brand, activity, etc.). The platform's interfaces enable teams to visualize the potential impact of the actions they choose to include in their action plan, based on their carbon footprint, which will be reviewed annually. Modelling the carbon impact of action levers enables teams to prioritize their strategy in an informed way, in order to maximize the positive impact of their climate strategy.
The results
Prioritize action based on reliable, usable carbon analysis
After an assisted carbon measurement in 2021, the Citadelle Group's teams carried out their 2022 carbon assessment completely autonomously on the Tennaxia platform. The Citadelle group was thus able to analyze the carbon footprint of its activities in detail. For example
➡️ Most of the group's greenhouse gas emissions are due to the use of products sold and rented, accounting for 70%. Vehicle use essentially corresponds to the consumption of fuel and/or electricity by the vehicles sold over their lifetime.
➡️ The use of new gasoline-powered vehicles sold by the Group accounts for 30% of the Group's total emissions. As thermal and hybrid vehicles are much more emissive in use and currently account for the bulk of the Group's sales, they represent the bulk of the Group's emissions in this category, 100 times more than electric vehicles. It should be noted that electricity in the French overseas departments and territories is almost 10 times more carbon-intensive than in mainland France.
➡️ Purchases account for 19% of the total carbon footprint. Of which 13% for the purchase of new and used vehicles and 4% for the purchase of spare parts.
➡️ Freight, essentially upstream, represents 9% of total emissions, notably due to air freight, which accounts for 8% of total emissions.
➡️ Most of the group's greenhouse gas emissions are due to the use of products sold and rented, accounting for 70%. Vehicle use essentially corresponds to the consumption of fuel and/or electricity by the vehicles sold over their lifetime.
➡️ The use of new gasoline-powered vehicles sold by the Group accounts for 30% of the Group's total emissions. As thermal and hybrid vehicles are much more emissive in use and currently account for the bulk of the Group's sales, they represent the bulk of the Group's emissions in this category, 100 times more than electric vehicles. It should be noted that electricity in the French overseas departments and territories is almost 10 times more carbon-intensive than in mainland France.
➡️ Purchases account for 19% of the total carbon footprint. Of which 13% for the purchase of new and used vehicles and 4% for the purchase of spare parts.
➡️ Freight, essentially upstream, represents 9% of total emissions, notably due to air freight, which accounts for 8% of total emissions.
Indirect GHG emissions, associated with scope 3 of the emissions categories, therefore represent 99% of Citadelle Group emissions, and are therefore the main field for exploring levers for decarbonizing the Group's activities.
While the Group is partly dependent on external developments to reduce its footprint, both in terms of decarbonizing products sold and the development of low-carbon electricity recharging equipment for end-users, it can nonetheless activate a range of levers to decarbonize.
In terms of activity, car dealerships account for 91% of the Group's total footprint, and it is therefore necessary for the Group to involve all its subsidiaries in clear action plans, so that concrete actions can be taken on the ground.
A detailed analysis of the carbon footprint therefore enabled Citadelle toidentify and model the carbon reduction potential of a set of actions that will form the core of the Group's decarbonization strategy, and to assign them appropriately to the business sub-perimeters of countries, subsidiaries and brands.
While the Group is partly dependent on external developments to reduce its footprint, both in terms of decarbonizing products sold and the development of low-carbon electricity recharging equipment for end-users, it can nonetheless activate a range of levers to decarbonize.
In terms of activity, car dealerships account for 91% of the Group's total footprint, and it is therefore necessary for the Group to involve all its subsidiaries in clear action plans, so that concrete actions can be taken on the ground.
A detailed analysis of the carbon footprint therefore enabled Citadelle toidentify and model the carbon reduction potential of a set of actions that will form the core of the Group's decarbonization strategy, and to assign them appropriately to the business sub-perimeters of countries, subsidiaries and brands.
➡️ Diversifying the offering with new forms of mobility to embrace the profound trend of changing consumer habits in terms of mode of travel, from individual ownership to multimodal use of soft and shared mobility.
➡️ Raising awareness and training Group employees and, above all, customers in eco-driving. Eco-responsible driving optimizes the fuel consumption of vehicles in use and reduces GHG emissions and other associated pollutants.
➡️ Modify the product mix promoted in dealerships to encourage the sale of more environmentally-friendly vehicles. While the Group, as a distributor of multi-brand vehicles, is dependent on automakers' choices in terms of the range marketed, it can nonetheless influence the product mix promoted to consumers.
➡️ For procurement, reduce the need to use aircraft by working on better order planning.
➡️ Raising awareness and training Group employees and, above all, customers in eco-driving. Eco-responsible driving optimizes the fuel consumption of vehicles in use and reduces GHG emissions and other associated pollutants.
➡️ Modify the product mix promoted in dealerships to encourage the sale of more environmentally-friendly vehicles. While the Group, as a distributor of multi-brand vehicles, is dependent on automakers' choices in terms of the range marketed, it can nonetheless influence the product mix promoted to consumers.
➡️ For procurement, reduce the need to use aircraft by working on better order planning.
Ready to take up the challenge of decarbonization, convinced of the strategic interest of the approach, Citadelle Group has found in TENNAXIA the ideal partner to carry out rigorous, long-term work.
Ouraim is to measure in order to understand, to understand in order to act. Regular exchanges with our internal resources enable us to set relevant hypotheses and refine the decarbonization levers envisaged.
TheTabga company, which had in fact recommended Tennaxia to us, is also supporting us in this ambitious and exciting adventure.
Emeline Reynal de Saint-Michel
MACS Service Manager
MACS Service Manager
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